Ecommerce Creative Director

Job description
Rodale’s is looking for an eCommerce Creative Director who will be responsible for growing our eCommerce business and charged with creative direction and execution, marketing strategy and vision, and brand awareness and aesthetic. Rodales.com is a new, online venture and start up e-Commerce site launched in Summer 2013. This position will lead the design, photography, and content teams, through recruitment, career development, and mentoring of staff. In addition to leading this high function team, the Creative Director should be scrappy with the ability and desire to roll up sleeves and execute when needed. The role is based in Emmaus, PA.

Responsibilities

Creative Direction and Execution - Elevate & evolve the brand aesthetic and voice while supporting the overall brand direction within budget constraints. Responsible for design, photography, and content teams.

Marketing Strategy & Vision - Create and Execute marketing strategy that drives sales for Rodale’s LLC. Leverage all marketing channels to drive growth. Create big ideas that transform the growth of the business.

Leadership and Management - Create and lead high functioning team through recruitment, career development, and mentoring of staff.

Brand Awareness & Aesthetic - Work cross functionally to present a cohesive and compelling brand experience driving customer awareness, engagement, acquisition, traffic and sales

Collaborate - Work in collaboration with merchandising team, operations, IT, corporate services and management to ensure creative presentations are cohesive and align with business objectives.

Financial Management - Oversee revenue, marketing expense and creative expense budget/forecasts. Work with Finance & Management to maximize objectives within financial targets. Measure, test, analyze, hindsight, and report results to fuel continuous improvement.

Be scrappy. Ability and desire to roll up sleeves when needed and execute as well as oversee team.

Qualifications

10+ years experience with proven track record of success

Strong retail ecommerce creative and marketing experience

Start up ecommerce experience

Proven track record of creative and resourceful approaches to unique business challenges

Diligent budget ownership, successfully balancing marketing effectiveness and costs with creative vision and costs.

Alignment to Rodale’s vision and core values

Experience building high functioning teams

Experience working with and presenting ideas to all levels of business partners including C-level

Ability to handle multiple projects simultaneously ranging from strategy to execution

BFA, or BA Required, MBA a plus

Professional Qualities:
Exhibits excellent judgment
Hires & develops great people
Collaborates with success of entire business as primary objective
Has relentlessly high standards
Thinks strategically, but stays on top of tactical execution
Expects and requires innovation of her/his team
Thinks big and has convictions
Can excel in an ambiguous environment
Results oriented
Has the innate ability to inspire passion in others


About this company
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database.


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