VP, Direct Marketing

Job description
Rodale Inc., is recruiting an experienced, motivated, forward-thinking marketing leader to build on a long history of direct-response success and drive profitable growth in the sales of books, dvds, consumables, and other health and wellness products. The successful candidate will have led significant direct-response organizations, with experience in direct mail, digital, and all other direct response channels. S/he will also have experience evolving similar organizations. This role will work closely with a number of related functions to drive revenue, growth, and profits through strong products, innovative programs, deep collaboration, and relentless focus on results.

The position is an opportunity to lead a key business unit to greater success at Rodale, a well-positioned, future-focused health and wellness information provider with very strong assets, people, culture, and brands.

Responsibilities:
- Lead strategy and all program development for large, existing direct marketing business
- Optimize existing direct-mail and print efforts
- Accelerate fast-growing digital channels including e-mail, web, social media, online store, and search
- Develop new channels and refine investment across existing ones

- Direct ongoing process, organizational, and cultural change within the business

- Work very closely with product group on features, positioning and price while developing new products for new customer segments
- Shape and interpret proprietary consumer research
- Own and drive key business metrics
- Built customer database and improve customer experience and satisfaction
- Orient and drive cross-functional product launch and execution teams
- Manage team of ~12 to individual goals and budgets

Skills:
- Demonstrated execution and leadership skills
- Strong analytical chops
- Clear, direct communicator
- Fast, informed decision maker
- Experienced matrix manager
- Excellent product and creative judgment

Work closely with:
- Creative
- Database
- Product development
- Brand editorial
- Circulation marketing
- Digital
- Executive team

Qualifications:
- 15+ years demonstrated direct-response success
- MBA preferred

About Rodale Inc.:. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times , Rodale’s Organic Life , and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as Eat Clean , a vertical for those looking to improve their health through clean eating; Zelle , a running site for women; Rodale U , the company's new online learning platform, and Rodale's® , a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit RodaleInc.com and follow us at @RodaleInc .



About this company
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database.




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