Job description
Rodale’s, the specialty e-commerce site that offers healthy solutions for a happy life, is looking for a Publicist who can serve as an integral part of the marketing team to help build the Rodale’s brand and reach new consumers via traditional and non-traditional media channels, including (but not limited to) extensive blog outreach, strategic partnerships, product placements and grassroots marketing. This also includes cultivating new and existing relationships with media as well as key influencers in the healthy lifestyle space. Experience in the fashion/beauty and/or eco lifestyle space a plus. This position is based in the company’s Emmaus, PA Office.
The ideal candidate will be able to multitask, collaborate across departments and brands and preferably have e-commerce experience.
3-5 years of relevant work experience for a fast-paced, growing e-commerce company.
Exceptional interpersonal skills and experience working with cross-functional teams.
Results-driven, ambitious, self-motivated and organized.
Passionate about brand building, excited about working as part of a start-up team.
Excellent verbal and written communication skills.
Rodale's: Rodale's® is an online shopping destination where inspired design meets healthy living. We aim to redefine wonderful by helping shoppers discover the most beautiful, healthy and safe products on earth—all in once place—along with educational content and ideas to help shoppers make smart purchase decisions and live a healthy lifestyle. We offer a wide selection of carefully curated merchandise across the categories of apparel, accessories, jewelry, fitness, cosmetics, personal care, food, home décor, gardening, pets, baby, cards, gifts, and books. Our products are timeless and well crafted, creating positive impact for people and the planet. Rodale's ® selects only the very best items that meet our stringent criteria for personal safety and environmental sustainability following best-in-class industry standards. We believe beauty is essential to human happiness; when something beautiful is created and it also makes the world a better place, that's the most wonderful thing of all.
About this company
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database.
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